AMAZEVR
BILLBOARD EXECUTIVE OF THE WEEK
In 2021 Lance Drake became Creative Director of AMAZEVR - an innovative VR CONCERT platform and joined a game changing creative team to debut the piece THEE HOTTIEVERSE for Megan Thee Stallion which previewed at SXSW and toured IN THEATERS with AMC THEATERS across the country. Currently, Lance is directing a series of A list VR projects with AMAZEVR which exist somewhere between concert, music video, game, and ride. These projects for T-PAIN, A7X, ZARA LARSSON, and UPSAHL made their DAY 1 debut on the Apple Vision Pro. With AmazeVR, Lance is pushing spatial video beyond the limits of what has been possible before, building insane high resolution cameras, bespoke cg environments, and custom AI tools which grant access to fans to COME TOGETHER, to LOOK CLOSER, and CONNECT DEEPER into the MUSIC and WORLDS of the artists we love.